anti-aging serum


(1 customer review)

Created by New York plastic surgeon, Dr. Melissa Doft, strategy is her antidote to aging.  This super-powered serum combats all signs of aging skin, including lost hydration and volume, fine lines and age spots, and lack of radiance. Imbued in a hydrating serum, peptides, retinol, bio-actives, and vitamins synergize to promote cellular growth and vitality to create more dynamic, younger-appearing skin.  An optimal blend of technologies re-educates cells to stimulate their own production of collagen, hyaluronic acid, and elastin. The Strategy is our best defense against time! 

SKU: str30


Innovative technology

Tripeptides hinder neuromuscular communication to dampen muscular contracture and minimize fine lines. 

Liposomal plant-based epidermal growth factor promotes collagen production and cellular growth, leading to firmer, younger-appearing skin. 

Stabilized, encapsulated retinyl palmitate increases epidermal thickness, collagen, and elastin production to improve skin texture and reduce fine lines. 

Vitamins, small proteins, and cellular signaling molecules stimulate cell growth, metabolism, proliferation, and healing. 

Bio-actives and plant extracts protect the skin from oxidative stress, decrease inflammation and pigmentation, and create a more soothing cellular environment.

Scientific Details

Aging leads to a noticeable decrease in the skin’s levels of valuable building blocks due to years of DNA damage and oxidative stress, exemplified as lower levels of collagen and elastin, lack of hydration, appearance of fine lines and brown spots, and decrease in skin volume. Strategy is a dynamic serum designed to attack each element of aging by lifting, tightening, and firming the skin and introducing long-term re-densification of the dermis. With consistent use, the skin will become more compact so that sagging due to aging is visibly reduced. Imbued in a hydrating serum, peptides, retinol, bio-actives, and vitamins synergize to promote cellular growth and vitality to create more dynamic, younger-appearing skin.

Highly stabilized Vitamin C and encapsulated Vitamin A at clinically significant levels improve skin texture and tone for short and long-term aging prevention. Fruit extracts and other potent antioxidants scavenge free radicals, protecting the skin from DNA damage. A combination of concentrated botanicals and peptides synergize to improve skin texture, increase skin radiance, decrease fine lines, and even skin tone. A network of bioactives, peptides, and botanical extracts re-educate skin cells to metabolize faster, increase collagen, elastin, and hyaluronic acid production, and prevent oxidative damage. Strategy is a formula designed with the best available natural and synthetic active ingredients at clinically significant concentrations to deliver maximum efficacy. The result is a super-powered serum that is our best defense against time. 

Product Size

1 fl oz / 30ml


Apply evening to clean, dry skin. This product may increase sun sensitivity; use sunscreen.

strategy anti-aging serum
strategy ingredients

Water/Aqua/Eau, Glycerin, Dimethicone, Butylene Glycol, Polymethyl Methacrylate, Polysilicone-11, Cetyl Alcohol, Glyceryl Stearate, Isononyl Isononanoate, Polyacrylate Crosspolymer-6, Rosa Damascena Flower Oil, Cedrus Atlantica Bark Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Santalum Austrocaledonicum Wood Oil, Betula Alba Bark Extract, Sodium Hyaluronate, Rubus Fruticosus Fruit Extract, Aloe Barbadensis Leaf Juice Powder, Mirabilis Jalapa Extract, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid, SH-Oligopeptide-1, Sodium Gluconate, PEG-75 Stearate, Tricaprylin, Tetrahexyldecyl Ascorbate, Steareth-20, Ceteareth-20, Silica, Nylon-12, Retinyl Palmitate, Mannitol, Isohexadecane, Polysorbate 40, Hydrolyzed Wheat Protein, PEG-10 Dimethicone, Glyceryl Polyacrylate, t-Butyl Alcohol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Cellulose Acetate Butyrate, Ammonium Polyacryloyldimethyl Taurate, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Propanediol, Ethylhexylglycerin, Phenethyl Alcohol, Phenoxyethanol, Benzyl Alcohol, Citronellol, Geraniol, Limonene

Additional information

Weight9 oz
Dimensions5 × 2.125 × 2 in

1 review for strategy

  1. Paola MF

    I recently tried Doft New York’s skincare line, and wow, I’m blown away. As soon as I tried them, I could feel my skin soaking up all the goodness. Dr. Melissa Doft really hit the mark with these products. It’s like having your own personal plastic surgeon in a bottle! Seriously, Doft New York works wonders.

    Paola MF

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