The Genesis Of Innovative Skincare
Renowned Park Avenue plastic surgeon, Dr. Melissa Doft wanted to create for her clients innovative skincare formulas that challenge current concepts to combat and renew aging skin. Doft New York is her answer and your private consultation. The formulas of Doft New York are a master plan to attack aging from every angle, using the newest technologies, most innovative ingredients at clinically significant levels, and capitalizing on the highest-quality clinical testing. She wanted a strategy to combat the signs of aging; a formula that revolutionizes anti-aging treatments and works hard to maintain the results of surgery—and even delay the need for surgical intervention.
Doft New York
my story
Inspiration
For years. I followed a minimal skincare routine – and it worked as long as I retained a youthful complexion. Nearing middle age and discovering that my skin lacked luster, I realized that my beauty routine had to evolve to meet the needs of complex, aging skin. I wanted an effective solution to address the signs of aging – including decreased hydration and volume, new lines, sagging skin, and rougher texture – but also a skincare system streamlined enough to work with my busy daily schedule.
In response to questions from patients seeking counsel on the best skincare routine to maintain their surgical results or to delay surgical intervention, as well as a personal desire to combat the signs of aging skin myself, I started studying the many anti-aging products on the market. I wondered which product outperformed the others, which formula might suit me best, which ingredients were key to repairing and renewing aging skin – and how they could be used to create a simple, manageable beauty routine that would deliver immediate improvement as well as long-term benefits. After years of research on the potent ingredients necessary to achieve these results, I designed the anti-aging formulas I felt were missing.
The Start
Starting with a blank slate, all of the factors that make us look older were identified: fine lines, pigmentation changes, uneven skin tone, rough skin texture, lack of firmness, loss of volume, DNA damage, loss of radiance, and dryness. Then I started to plan my attack… researching ingredients, reading over clinical trials, and meeting with development teams, laboratories, and researchers here and abroad. I combined ingredients, tweaked proportions, refined textures, and reworked formulas. The goal was to push the limits of what has been done before, to create an unparalleled formula that would stand as a revolution in the field of luxury beauty and anti-aging treatments.
Inspiration
In response to questions from patients seeking counsel on the best skincare routine to maintain their surgical results or to delay surgical intervention, as well as a personal desire to combat the signs of aging skin myself, I started studying the many anti-aging products on the market. I wondered which product outperformed the others, which formula might suit me best, which ingredients were key to repairing and renewing aging skin – and how they could be used to create a simple, manageable beauty routine that would deliver immediate improvement as well as long-term benefits. After years of research on the potent ingredients necessary to achieve these results, I designed the anti-aging formulas I felt were missing.
The Start
Starting with a blank slate, all of the factors that make us look older were identified: fine lines, pigmentation changes, uneven skin tone, rough skin texture, lack of firmness, loss of volume, DNA damage, loss of radiance, and dryness. Then I started to plan my attack… researching ingredients, reading over clinical trials, and meeting with development teams, laboratories, and researchers here and abroad. I combined ingredients, tweaked proportions, refined textures, and reworked formulas. The goal was to push the limits of what has been done before, to create an unparalleled formula that would stand as a revolution in the field of luxury beauty and anti-aging treatments.
In the Details
Timeline
Each product in Doft New York works on a timeline, so you are encouraged by visible progress every week. While it is crucial for our skincare routine to include instant hydrators and moisturizers, equally important is the presence of potent ingredients that stimulate long-term benefits, improving the texture, tone, and firmness of our skin.
Technology
Skincare is an area where the advances in technology are not being maximized. For example, it is not enough to incorporate known actives into a formula; it is essential to confirm that those actives were, in fact, reaching the insides of skin cells. Doft New York uses smaller molecules that penetrate the skin’s barriers and encapsulated vitamins to maintain freshness and target multiple pathways to alter how our cells behave. It is necessary to not only focus on the mechanisms within cells but also to block or enhance communication between cells that leads to pigmentation and signs of aging.
Ingredients
To create the most effective formulas, I searched globally for potent ingredients whose mechanisms would produce measurable results. In all cases where there existed a natural and a synthetic option, we used the natural one. There are some ingredients for which scientists have copied the natural structure creating a peptide that mimics what occurs in nature – as a physician, I saw this as a benefit in that the non-active parts of the ingredient were never reproduced, potentially decreasing allergic reactions. There are no parabens, sulfates, dyes, or artificial fragrances in the formulas. All formulas are made in the United States.
Testing
My studies in biochemistry, cell biology, and medicine have underscored the necessity of sound clinical testing. Each formula in Doft New York has undergone rigorous testing to demonstrate its efficacious results. No testing was performed on animals.
Ritual
Doft New York represents a group of sophisticated, strategic formulas that capitalize on the best, clinically proven, technologically advanced ingredients that have come to market. These formulas are not only a revolution in anti-aging skincare but also a luxurious indulgence. Each formula undergoes a moment of transformation upon application… not only a scientifically advanced anti-aging treatment but a moment of bliss.