serum seven

multi-pathway brightening serum

$300

Created by New York plastic surgeon Dr. Melissa Doft, Serum Seven is your solution for hyperpigmentation, post-blemish marks, and sun spots. This highly potent elixir harnesses the power of advanced synthetic and botanical technologies – targeting seven distinct pigmentation pathways – before, during, and after melanin synthesis. Next generation tranexamic acid and kojic acid as well as arbutin, AHA, and antioxidants combat stubborn discoloration to recreate an even-toned, luminous complexion. Fade the past. Illuminate the present. Serum Seven is your prescription for brighter skin.

  • Multi-Pathway Brightening: Targets seven key factors contributing to visible discoloration to achieve a brighter, even-toned complexion.
  • Reduce Dark Spots: Helps fade the look of sun spots, age spots, and post-inflammatory marks.
  • Even Tone & Clarity: Visibly improves uneven pigmentation and restores clarity for a more uniform complexion.
  • Inflammation Support: Helps calm visible redness and irritation that can contribute to pigment formation.
  • Addresses Past and Future Hyperpigmentation: Addresses both the appearance of existing discoloration and the factors that can trigger new spots.
  • Refined Texture: Softens roughness and smooths the appearance of surface pigmentation.
  • Restores Radiance: Reawakens luminosity for a brighter, healthier-looking glow.

Most brightening formulas address only a single pathway in the pigment cycle, leading to inconsistent or short-lived results. serum seven targets seven distinct pigmentation pathways that influence discoloration before, during, and after melanin formation.

This elegant, fast-absorbing serum combines stabilized tranexamic acid, kojic acid dipalmitate, alpha-arbutin, daisy flower extract, sea daffodil extract, AHAs, antioxidants, and soothing botanicals to visibly fade dark spots, interrupt the appearance of future discoloration, and enhance skin’s overall complexion.

With consistent use, stubborn dark spots, post-blemish marks, and sun-induced discoloration appear visibly diminished, revealing brighter, clearer, and more evenly toned skin.

Product Size

1 fl oz / 30ml

Directions

Apply morning and evening to clean, dry skin. This product may increase sun sensitivity. Use sunscreen.

AQUA, GLYCERIN, DIMETHICONE, ISONONYL ISONONANOATE, ALPHA-ARBUTIN, BELLIS PERENNIS FLOWER EXTRACT, COCO-CAPRYLATE/CAPRATE, CETYL TRANEXAMATE MESYLATE, POLYQUATERNIUM-37, KOJIC DIPALMITATE, ETHYL MACADAMIATE, PHENOXYETHANOL, BUTYLENE GLYCOL, TOCOPHEROL, BENZYL ALCOHOL, ARGININE, SODIUM GLUCONATE, BISABOLOL, CITRUS AURANTIUM DULCIS OIL, CEDRUS ATLANTICA BARK OIL, PANCRATIUM MARITIMUM EXTRACT, WATER, SANTALUM AUSTROCALEDONICUM WOOD OIL, ETHYLHEXYLGLYCERIN, CETEARYL ALCOHOL, CETEARYL GLUCOSIDE, LACTIC ACID, CAPRYLHYDROXAMIC ACID, ARCTOSTAPHYLOS UVA-URSI LEAF EXTRACT, ROSA DAMASCENA FLOWER OIL, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE

➤ vitamin: best face serum ever for sensitive skin by ALLURE at 13 Best Face Serums in 2025 Ever

➤ InStyle editors love the Doft New York line of skincare products at 11 Beauty Products InStyle Editors Are Loving Right Now

➤ Marie Claire Beauty Director recommends vitamin as part of makeup routine at A Beauty Director’s Morning Routine Is Stacked with Glowy Skincare and Minimalist Makeup Essentials

➤ Bustle selects vitamin one of the best beauty launches for Feb 2025 at February’s 21 Most Exciting Beauty Launches, According To Our Editors

➤ Nylon hosts a friends-only dinner with Ella Emhoff, Pauline Chalamet & more where guests receive morpheus repair mask

➤ Doft New York’s morpheus repair mask voted Best Facial Mask by POPSUGAR editors.

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